Introducing Gen D+D

Kids today are interacting with the world around them in ways their parents never imagined. They keep one foot planted in the digital world, where they connect with each other through various apps and games. They dance, but now they dance in front of devices. They shop at the mall, but they also shop in the app store.

These are the ways that a new generation engages with the world. Their eyewear should be built with this in mind. Frames should strike the right balance for this "phygital" generation—tough enough for kids' active lifestyles and comfortable enough for all-day wearability.

Demi + Dash was designed with growing kids and tweens in mind. With nearly four decades as leaders in children's eyewear, input from pediatric specialists, and industry surveys, we were able to determine exactly what kids today need from their eyewear.